Arina Hotel is a premium hospitality project located on a 3,000 sqm site near the Tehran–Fasham road. Designed by Italian studios UNICA and Simone Micheli, the hotel blends traditional Iranian architecture with a modern international aesthetic. we were responsible for creating a visual identity that captured this cultural positioning through design and content The visual identity was developed to reflect both the hotel’s natural setting and its cultural heritage within a cleanminimalist system. Organic shapes, earthy tones, and subtle nods to Iranian patterns were used to convey a balance of luxury and environmental sensitivity in harmony with the architectural vision.